Brand Your Business With Twitter

Branding can be a subtle process that occurs over time. As a
Twitterer you can ensure you become known for tweeting on a
specific subject which is related to your business. In this way you
will automatically start to get involved with other people on the
site who think the same way you do.
Let’s say you own a website which sells quality accessories for
various makes of car. If you start tweeting about subjects such as
the importance of personalizing your car, why quality accessories
last longer, why cheap isn’t actually cheap at all and so on, you
will gradually start to develop your brand as something that is
of good quality and is reliable. That is the impression people will
get and so they’ll automatically have that image in mind when
they cross over to your website for a quick look.
You can also brand yourself by personalizing your profile page on
Twitter. You can’t do anything too profound to it but what you
can do is enough to really make you stand out.
First off there is your profile picture. If you are on Twitter
for the express purpose of promoting your business, the best
picture to use is one of your logo. It should be a clear one
though as the actual picture will be quite small on your screen.
Photos don’t work as well.
The best thing you can do is to change the background. You
can upload a background image as a JPEG, GIF or PNG file, and
it will appear behind your profile column and your latest list
of tweets. Get your thinking cap on and make it a good one!
A bricklayer could use a photo of a wall, a writer could use a
picture of a typewriter, a website selling jigsaws could use a load
of random jigsaw pieces as a background . . . you get the picture
(no pun intended). Just don’t forget—your background can be
your brand too.
The best results for traffic building on Twitter will be seen over
the long term. It’s vital to understand that you can’t just sign up,
start tweeting and expect traffic for your website to go through
the roof as a result. It needs a little effort from you first.
But like a lot of other things, once you have laid the groundwork
you can simply post an update every day to let your followers
know what’s going on in your world. A well written tweet will
always attract their attention if you continue to be a regular face
on the site.
We’ve already covered some techniques for attracting a large
number of followers, but if you want to keep them interested in
your business it’s important to remember that you need to keep
them interested in reading your tweets too. A lot of people fall
into the trap of thinking that so long as they post an update every
day or so, that will be enough to keep people following them.

Article Source: http://articleswitchboard.com

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